Flexible Electronics News

Zebra: Only Four in 10 Shoppers Completely Trust Retailers to Fulfill Orders as Promised

Latest Zebra study shows long-term changes to shopper behavior driving retailers to prioritize improvements in their labor and supply chain capabilities.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Zebra Technologies released the findings of its 14th Annual Global Shopper Study, confirming there is a large trust gap between shoppers and retailers. More than half of decision-makers surveyed (55%) believe they are completely trusted to fulfill online orders as promised, but only 38% of shoppers indicate complete trust in retailers. Even retail associates are wary of their employers’ capabilities, with only 51% completely trusting their employer’s ability to deliver or fulfill customers’ onl...

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